Free Webinar: Achieving Low Carbon Mobility: Urban Transportation Modelling, Public Awareness and Behavioural Change

Thu, 10/10/2013
Thursday, October 10, 2013 from 11:00am-12:15noon (PDT)
Ted Sheldon, BC Climate Action Secretariat – 250-387-1359

Save the Date! On October 10, 2013, BC CEEM CoP* will be hosting a webinar on Achieving Low Carbon Mobility! This webinar will be of interest to BC local government planners, transportation professionals and modelling practitioners.

*The Community Energy and Emissions Modelling (CEEM) Community of Practice (CoP) is an informal group supporting CEEM practitioners and local governments in furthering greenhouse gas modelling, target-setting and action in communities across BC –


Event Description: 

Mobility is an important part of daily life. Progressive community planning and transportation design can greatly reduce the need for automobile travel, instead providing a diverse range of active transportation alternatives.

Our two presentations today will look at how transportation-related data can be used to understand a city’s travel footprint and help to inform city planning and programs to promote behaviour change.

In our first presentation, Dr. Lawrence Frank from the University of British Columbia’s Sustainable Transportation and Public Health Department will share some of his wealth of experience on how relevant data and community design components - compact, mixed use neighbourhood development, street connectivity and walkability, transit accessibility - impact environmental and human health outcomes.  A profile of selected North American urban case studies help to show how communities can gather and analyze data to measure travel and greenhouse gas (GHG) emissions, and use the data to build future scenarios for reducing GHG emissions from transportation.

In our second presentation, Steve Cassidy and Umberto Pernice from MMM Group’s European operations will review the findings and lessons learned from the ‘CATCH Project’ (Carbon Aware Travel Choice): a 2 million R&D euro-funded project, involving 11 partners across 6 European Union countries, aimed to develop a knowledge platform to help urban communities move to less carbon-intensive transportation systems.  This session will touch on the important role of developing a system to compare and contrast best practices, identify the key motivators for change to low carbon mobility, and use tools for engaging the public and decision makers to support innovation and behavioural change.



Dr. Larry Frank - Dr. Frank is a Professor in Sustainable Transportation and Public Health at the University of British Columbia.  Dr. Frank specializes in the interaction between land use, travel behaviour, air quality; and in the health, energy use, and climate change impacts of urban form policies.  He has been studying the effects of neighborhood walkability on travel patterns and sustainability for 20 years and has led over $18 million in funded research, and has published over 100 peer reviewed articles and reports on these topics.  Dr. Frank has worked directly with all levels of government and support agencies to help translate results from his research into practice based tools that provide direct feedback on the health and environmental impacts of alternative transportation and land development proposals.  His position at UBC is split between the Schools of Population and Public Health in the Faculty of Medicine (home department) and Community and Regional Planning in the Faculty of Applied Science.

Dr. Stephen Cassidy and Umberto Pernice, MMM Group

Dr. Steve Cassidy has a PhD in travel behaviour and has worked extensively with citizens and other stakeholders to design innovative policy and technology solutions in eGovernment and smart mobility.  He has lived and worked in a number of countries and has undertaken surveys of stakeholders in megacities, international collaborative workshops and many local community engagements to develop sustainable smart cities. Steve is currently developing smart mobility strategies in Vancouver, Brisbane and in UK and Europe.  He is Managing Director of the UK (Edinburgh) office of the Canadian Engineering Consultancy MMM Group.  Since moving to Edinburgh he has become Car Free and has been analyzing the user experience of his family at

Umberto Pernice is Senior Project Manager at MMM Group (UK) and independent consultant on Research and Innovation projects for environmental sustainability. With a background in economics and an MBA Umberto has more than 13 years of working experience with the role of consultant, project manager and EU policy advisor for large companies, SMEs, Universities and research centres in Europe. He has developed many successful R&D projects and business innovation projects in different yet interconnected areas such as ICT, Mobility Management, Environmental Risk Management. He is currently working on two EU projects: MOVUS (ICT cloud-based platform and mobility services: available, universal and safe for all users) and I-Tract (Improving Transport and Accessibility through new Communication Technologies.

Contact email: 
Thursday, October 10, 2013 - 11:00 to 12:15